Ondo Finance hires ETF veteran John Hoffman to build tokenized portfolios

June 12, 2026 - 00:20

Ondo Finance has hired John Hoffman as Managing Director and Head of Product Portfolios, marking a strategic move to deepen its work in onchain investment products. The blockchain-based platform announced the appointment on June 11, 2026, stating that Hoffman will be responsible for building and distributing tokenized portfolios.

Hoffman previously spent years in the exchange-traded fund industry, most recently at Grayscale Investments where he served as Head of Distribution and Product. Before that, he held senior roles at BlackRock and Invesco, focusing on ETF product development and market strategy. His background in traditional finance is expected to help bridge the gap between conventional asset management and decentralized finance.

Ondo Finance has been a notable player in the tokenized real-world asset space, offering products that bring traditional securities like bonds and treasuries onto blockchain networks. The company aims to create structured portfolios that combine multiple asset types into single tokenized products. With Hoffman on board, the firm plans to scale these offerings to a broader audience, including institutional investors who are increasingly exploring onchain alternatives.

The move reflects a broader trend of Wall Street veterans moving into crypto and blockchain roles as the industry seeks legitimacy and mainstream adoption. Hoffman's experience in building and distributing ETF products could prove useful as Ondo looks to create standardized, regulated tokenized portfolios that compete with traditional investment vehicles.