Ford Launches New Customer Financing Program with Bread Financial

March 12, 2026 - 09:33

Ford Motor Company has launched a new, long-term financing program in collaboration with Bread Financial, designed to provide customers with greater flexibility at the point of purchase. Announced on March 10, the initiative introduces a co-branded credit card and an installment loan program directly through Ford and its network of dealers.

This strategic partnership aims to streamline the buying process by offering tailored payment solutions. The programs are intended to simplify financing, making it more accessible for customers seeking to purchase new or pre-owned Ford vehicles. By integrating these options, Ford seeks to enhance the overall customer experience, providing a seamless path from vehicle selection to financing.

Company representatives emphasized that the move is part of a broader effort to meet evolving consumer expectations for convenience and choice. The new financing tools are expected to be available across the United States, offering competitive terms directly where customers are already shopping. This development underscores the automotive industry's continued focus on integrating financial services directly into the retail experience to support customer loyalty and sales growth.